Rebranding

One of the most complicated processes, sometimes, is to redesign a brand. Because many times the reason is not well identified and others because it is not known how much to leave aside and keep of the current brand. In Corimsa the request was to completely change the visual identity in search of updating, functionality and aesthetics.
It was an interesting process in which we got to know the history of the brand and the building where it is located. Several options emerged from this research, but the one that seemed most representative and with greater communicative possibilities was the use of an architectural element, typical of the store, such as its windows.
Aesthetically it works and also provides an element capable of containing information, of being lively and easy to remember.

Type Visual identity

Client Corimsa Project Visual identity Redesign